A gift finder is an interactive website tool that uses Guided Selling to help customers skip the exhaustive parts of searching for a good gift. It is helpful to ensure that website visitors do not bounce off of your relevant pages. As gift finders guide the customer to a perfectly-matching gift, they automatically increase visitor retention as well.

Brands and retailers alike find gift finders useful for customer interaction and experience, especially for the holiday seasons. They offer several advantages for online customers:

1. A gift finder is an ideal solution to compare different kinds of gifts and get alternative recommendations.


2. Customers get decisive advice from AI-based recommendations, thereby increasing buying decisions.


3. Online shoppers expect swift and useful digital interactions and gift finders fit the bill perfectly.


4. You can target different kinds of customers with a single interactive experience by integrating different stages of awareness within one gift finder.


5. Gift finders also take into account your expertise input. So, by using your personal insights you are able to deliver gifting options which stem from human intuition and experience.

Based on these simple details, it is able to quickly provide recommendations with excellent reviews that fit within a person’s personal budget. A person can also select a certain product category, e.g. if requested, the gift finder will only display recommendations of the brand's top perfumes.

As the name suggests, Smartwool is all about wool specifically suited for outdoors and performance durability. They have a pretty big range of products and hence they use a gift finder to target the holidays. This brand smartly combines seasonal needs with passions, hobbies and successfully personalizes the customer journey.

Gifting something that supports a passion is more thoughtful than the average woolen scarf, and this is the central concept used here. The gift finder also allows you to select a budget and the kind of features that would be preferable for the intended person. By doing this, they are able to seamlessly integrate their product technologies and other notable features.

Uncommon goods is a website based entirely on out-of-the-ordinary or peculiar gifts. Hence, the gift finder they use is special as it takes into account the personality of a person. It uses keywords to easily capture a person’s passions, hobbies, interests etc. One can also manually add keywords describing a certain personality into the gift finder.

The concept is to gift something extraordinary and special, yet something that matches the tastes and interests of the intended. In this context, the products themselves are not regular, but unique enough to be matched to certain personality traits and the recommendations ensure exactly that.

Gift finders are always a useful tool to target holiday seasons, but as you can see from the examples above, gift finders are not exclusive for holidays and are flexible enough to be used in a variety of ways to target multiple customer segments. This also helps brands and websites to target seasonal traffic in a consistent and organized manner.

So if your product categories do well during gifting seasons, then a gift finder is definitely the way to go. They are easy to integrate, manage, and provide benefits like customer satisfaction, increased sales, decreased returns, and more importantly - customer insights.

Our solutions use sophisticated AI-driven technologies to provide a seamless integrated experience across digital channels as well as in-store. If you’re looking to enhance customer experience for your brand or website, investing in Guided Selling software is beneficial in more ways than one.