Simplify Complexity with
AI-Powered Product Selectors
Turn Choice Overload into Confident Purchases!
Product Selector for efficient B2B Sales
Create Seamless Guided Selling Experiences across Every Channel

Smart Matching Engine
Combine your expert knowledge with our powerful AI Recommendation Engine to:
- Help customers find exactly what they need
- Navigate even the most complex portfolios
- Eliminate decision fatigue
- Build trust and increase conversions


Intelligent Reasoning
Show your customers why the recommended product is a perfect fit.
- Deliver expert-level advice at scale
- Build trust and credibility
- Reduce support load
- Empower customers to make confident decisions
From Complexity to Clarity.
The Product Selector that Boosts Customer Engagement by up to 80%
AI Generated Product Selectors
The excentos Workbench is a no-code, self-service platform that allows you to easily build custom Product Selectors with a simple drag-and-drop interface.
With the new AI Assistant, the Workbench takes automation to the next level, empowering you to automatically create and launch dynamic Product Selectors from scratch, in record time.
With the new AI Assistant, the Workbench takes automation to the next level, empowering you to automatically create and launch dynamic Product Selectors from scratch, in record time.
- Automatic generation of questions and answer options
- Instant translation for global scaling
- Smart data mapping to connect your product data
- Real-time updates from your data feed
Seamless Integration into your IT Infrastructure
Plug-and-play Guided Selling: easily integrate excentos solutions into your CMS, CRM, ERP, or PIM. No coding needed.







Performance Tracking
Gain valuable insights into your customers' behavior and understand what they truly need.
- Entry Points: See where users begin their journey and how they access the Product Selector
- Customer Needs: Analyze the answers users select to reveal their needs, preferences, and decision-making patterns
- Product Trends: Track which products are recommended most frequently and which ones actually convert, enabling you to align your product strategy with real customer demand
Set and Bundle Configuration
Build personalized product sets and bundles to align with individual customer needs. Our Set Builder enables you to:
- Handle complex multi-product logic
- Automatically resolve all dependencies
- Calculate accurate BOMs and pricing


Support your Sales Reps
Enable your sales team with AI-powered Sales Playbooks to configure, quote and sell even the most complex products:
- Ensure consistently high-quality consultations
- Make product knowledge accessible to the whole sales team and sales partners
- Provide powerful sales arguments and guidance
- Onboard new employees faster and more efficient
In-Store Solution
Deliver a seamless omnichannel experience by integrating the selector not only on your website but also directly within your physical stores.
- Engage customers at every point of sale
- Lighten the workload of sales staff, especially during peak hours
- Showcase real-time product availability in stores

Why Companies Choose Our AI-Powered Product Selector
High-Quality Advice
Ensure a consistently high level of consultation by making product knowledge easily accessible.
24/7 Availability
Provide round-the-clock support, troubleshooting and product advice for your customers.
Smart Product Recommendations
Provide real-time recommendations for the perfect product based on customer needs and behavior.
Pre-qualified Leads
Automatically transfer qualified leads from the Product Selector into your CRM for immediate follow-up.
Omnichannel Experience
Deliver a seamless omnichannel experience across all touchpoints: online, in-store, and with your sales team.
Sets & Bundles
Configure advanced product sets and solutions to address unique customer demands.
International Rollout
Scale the Product Selector globally to reach customers and sales reps all around the world.
AI Assistant
Let the AI Assistant build your Product Selectors fast and easy.
Shorter Sales Cycles
Customers quickly find the right solution for their use case.
Ready to Turn More Visitors into Buyers?
Transform your sales strategy & boost conversions with a smart Product Selector – get started today!
Frequently Asked Questions About Product Selectors
What is a Product Selector?
A Product Selector is an interactive tool that helps customers find the most suitable product by guiding them through a series of questions and providing personalized recommendations based on their inputs.
What is the difference between a Product Finder and a Product Selector?
The terms product finder and product selector can be used synonymously. Both refer to software that, through dynamic questioning, understands customer needs and delivers perfect recommendations. Other names for this solution include digital product advisor, product recommender, and product quiz.
What are the benefits of Product Selectors?
Product Selectors improve customer satisfaction by simplifying complex product choices. They help increase conversion rates, reduce product returns, and enhance user engagement by offering tailored suggestions.
How does a Product Selector recommend the ideal product?
The Product Selector uses a combination of predefined rules, decision trees, and algorithms to analyze customer responses. It matches user preferences with the most relevant products in your catalog.
How is the Product Selector integrated into a website or system?
Product Selectors can generally be easily integrated into existing IT infrastructures via APIs or plug-ins. In most cases, no extensive custom programming is required, allowing for quick integration with minimal technical effort.
Can the Product Selector support multiple languages?
Yes. The Product Selector supports multilingual content and can be easily translated to serve global audiences and regional markets.
Which industries benefit most from using a Product Selector?
Industries with complex, technical, or highly configurable product offerings benefit the most from using a Product Selector. These include:
In these industries, Product Selectors simplify decision-making by guiding users through technical specifications, compliance requirements, and compatibility options, improving accuracy and accelerating the buying process.
- Manufacturing
- Industrial machinery and equipment
- Pharmaceuticals and life sciences
- Medical devices
- Electronics
- Automotive
- Construction materials
- Energy and utilities
- IT infrastructure and networking
In these industries, Product Selectors simplify decision-making by guiding users through technical specifications, compliance requirements, and compatibility options, improving accuracy and accelerating the buying process.
What is special about excentos Product Selectors?
excentos Product Selectors are specifically designed to handle complex product recommendations, including set and bundle solutions – making them particularly well-suited for the B2B sector. The excentos no-code platform has been enhanced with a powerful AI Assistant that enables fully automated creation, scaling, and rapid deployment of Product Selectors. In addition, the solutions can be seamlessly integrated into existing systems such as CMS, CRM, ERP, and PIM.