VAUDE Case Study

VAUDE is a German producer of mountain sports equipment and was founded in 1974 by Albrecht von Dewitz. The family-run business particularly prides itself on producing products which are environmentally friendly. They are also a member of the Sustainable Textile Committee. In 2015, VAUDE was awarded as being "Germany's Most Sustainable Brand" and in 2012, they obtained turnover of around 100 million euros and an employment quota of 1600 employees.

VAUDE relies on excentos' product advice technology to offer their customers a high quality online service.

The task

Provide high quality advice online - comparable to that of In-store

Advise to a standard comparable to that of a top outdoor sales specialist
Serve different target groups with expert knowledge so that newcomers can quickly and easily find a product and enthusiasts still have the important product information at hand
Present VAUDE as the leading producer of mountain sports equipment
Easy to convey and compare product information and features
Automatically be able to cope with new product lines and buying trends
Recommend suitable products from a wide range available
The ability to also advise customers through intelligent chatbots

Our solution

Intelligent Product Guides for every kind of outdoor ethusiast

Intelligent consultation process which covers everything required to make a purchasing decision
Seamless integration into the VAUDE website and branding
Additional branding which emphasizes VAUDE's commitment to environmental sustainability
A direct product comparison which provides access to all important product information
Automatic import of VAUDE product data so that even the newest products become available immediately
Intelligent Chatbots automatically help and advise - 24//7!

Discover the Vaude Tent Guide

Download our detailed VAUDE case study as PDF

VAUDE CASE STUY PDF

The Tent Guide leads VAUDE customers to their perfect tent in five simple steps. In order to ensure that VAUDE can find the tent which is right for you, the advisor will require some information about the quantity and weight of people who will use the tent, its intended use, the expected surface and weather conditions, as well as any material preferences.

whether you are a mountain climber or hobby camper, the Tent Guide can recommend every kind of customer their perfect tent.

even more complex requests, such as minimum weight, maximum amount of space and stability can be catered for
Personalized recommendations

User-oriented faceted search

Self-optimizing recommendations

Good usability thanks to optimized widgets
For this step Your Adventure VAUDE customers can select their tent's intended purpose. The multiple choice options allow the customer to define different uses for their tent without any restrictions in how many options they can select.

The explanatory descriptions inform the user of which product attributes are particularly relevant to their intended purpose, for example, if you select Mountaineering, then it will explain that weight and how much you pack should be taken into consideration.
Personalized
recommendations

User-oriented
faceted Search

Self-optimizing
recommendations

Good usability thanks to
optimized widgets
Information about expected climatic and surface conditions are used to determine the optimal tent construction and material.

Weight and other convenient preferences, such as additional features can also be defined by the user.
Personalized
recommendations

User-oriented
faceted search

Self-optimizing
recommendations

Good usability thanks to
optimized widgets
With smart pre-selection, VAUDE customers can select a tent construction straight away. Smart pre-selection offers a pre-selection based on previously-entered information, which can be customized by the user at any time.
Personalized recommendations

User-oriented faceted search

Self-optimizing recommendations

Good usability thanks to optimized widgets