A Landing Page is a marketing page in your Shop / Website one step before
the user actually gets to the Product Guide.

The Landing Page attracts visitors and plays an important role in the SEO concept for your website and Product Guides.
Typically, a shop / website has multiple landing pages to display
specific content and messages to the user and to search engines. Landing Pages should / can contain the following:

The Integration Page is the actual webpage in your Shop / Website that contains the
excentos integration code.

You can use one or several Integration Pages for each Product Guide, but technically you only need one
Integration Page per use-case of the parameters defined in the technical documentation for the Integration Page.

The Integration Page can contain the following:

Menus that link into the Product Guides

You can use Menu Links to link into the Landing Pages or also directly into the Integration Pages.
Generally, menu links you should directly link into the Integration Page since we want to avoid unnecessary steps in the customer journey.

Here are some ideas of menues that can link into the Product Guide's Integration or Landing Pages:

Banners are very easy and effective ways to drive traffic into the Product Guide

Banners can have the form of static image banner, text links or animations.
They link into the Product Guide's Integration Page (preferrably) or into a Landing Page.
The Banner can optionally set parameters to display the Product Guide with a preset
answer option (see examples in the FAQ of the how-it-works#integration-section).

Teaser widgets are interactive widgets with a strong and intelligent pull into the Product Guide:
They allow pre-setting the most important answers

Teaser widgets ask the most important questions so the user quickstarts into a very relevant advisor process. Since they're interactive, they provide a strong pull (who can resist a slider? ;-). You can create one teaser widget per context and thus intelligently pull into different advisor sessions.

The excentos Quickfinder is a very play- and powerful tool to interactively display and modify intelligent recommendations.
Say goodbye to static Landing Pages with poor conversion!

The Quickfinder uses all the power and knowledge of the excentos Product Guide, and makes it available in a very quick and effective manner.
If you integrate Quickfinders into Landing Pages or Category Pages, there is no more static and potentially irrelevant content,
but the user can directly interact with our recommendations.

Similar to Teaser Widgets, Quickfinders can be adapted to each context: E.g. only show a selection of questions / answer options,
only show advisor topics for a certain Landing Page, or show recommendations from a certain sub-category only.

Defining relevant keywords
for great findability and SEO Effects

Finding the right keywords for the
Product Guide's landing page is crucial.

If you want to attract traffic to your shop / website, Product Guides are a great tool since they really help online-shoppers. Their content and functionality are centered around how users actually express themselves and make buying decisions - and this is all that intelligent search engines try finding out when their robots analyze your website.

The Product detail pages are probably among the most important pages in your shop / website.

They typically receive a lot of organic SEO traffic since users search for product names or product features. But users are often not sure if the product really is the best for their needs. Instead of ending the session when not sure if the product fits their needs, banners to the Product Guide will help them staying in their site and making sure they find the best deal for them.